Medora

Over 40% of records remain paper-based, and many patients lose reports. Complex telemedicine causes 30–50% call failures, creating anxiety, wasting doctors' time, and fragmenting care.

Project Type

Health-tech Product Design

Tools

Paper, Pen, Figma, FigJam, Notion, ChatGPT

My role

UX Lead, UX Researcher, Design Strategy, Prototype & Testing

The Problem

Paper records and complex telemedicine flows cause missed history, failed calls, and poor patient–doctor experiences.

Lost & scattered medical records

Patients often misplace paper reports or store them across devices, making it hard to present a complete history during consultations.

Low Digital Literacy Barriers

Many users struggle with complex health apps, leading to incomplete actions, failed teleconsultations, and abandonment.

Missing Data Causing Consultation Delays

Doctors spend valuable time hunting for past prescriptions, reports, and symptoms because patients don’t have everything ready.

Anxiety & Fear of Making Mistakes

Users hesitate to use digital health systems due to fear of mis-clicks, data misuse concerns, and unclear step-by-step guidance.

My Challenge

Design a simple, trusted system that helps low-literacy users manage records and complete teleconsultations confidently.

My Design process

Conducted interviews, mapped pain points, iterated wireframes, tested with users, and designed clean, accessible high-fidelity solutions

Step 1

Research & Discovery

  • Patients and doctor Interviews
  • Hospital Observation (Field Study)
  • Field Research in Real Contexts
Step 2

Ideation & Strategy

  • Pain-points clustering
  • HMWs Generation
  • Ideas Generation
  • Ideas clustering
Step 3

Design & Testing

  • Low-Fidelity Exploration
  • Early Usability Testing
  • Mid-Fidelity Iterations
  • High-Fidelity Design
  • Structured Usability Testing (Hi-Fi)
  • Key Improvements Based on Testing

Key Research Findings

Paper records and complex telemedicine flows cause missed history, failed calls, and poor patient–doctor experiences.

Low Digital Literacy

  • 62% of users struggled to upload documents or navigate basic buttons.
  • This usability friction led to a 38% task drop-off in early flows.
  • Field Research in Real Contexts

Fragmented Medical Records

  • 40% of patients misplaced reports at least once.
  • 57% stored reports across WhatsApp, gallery, and paper files, causing delays during consultations.

Fear & Anxiety Limit App Usage

  • 45% of users hesitated to proceed due to fear of “pressing the wrong thing.”
  • 30% expressed serious concerns about data misuse.

Missing history slows doctors

  • Doctors reported spending 35–50% of consultation time gathering missing information, reducing effectiveness and accuracy.

Key Features Designed

Conducted interviews, mapped pain points, iterated wireframes, tested with users, and designed clean, accessible high-fidelity solutions

Simple, Assisted Onboarding

Language selection, guided permissions, and an onboarding that reduces anxiety for first-time users.

Unified Health Record Vault

All reports — photos, PDFs, scans, WhatsApp forwards — are stored in one place with clear labels and quick search.

Smart Record Upload & Auto-Categorization

Users can scan or upload reports, and the system automatically detects report type, date, and category for organization.

AI Health Assistant

Assist users by simplifying reports, suggesting required documents, generating symptom notes, explaining next steps, and offering voice guidance.

 Outcomes & Impact

Measurable improvements across all key metrics within 6 months of launch

95%

Task Success Rate

≤ 2 min.

Time to complete signup

4.7/5

User Trust Rating

Reflection

Designing Medora wasn’t just about uploading reports or starting a video call — it was about giving users clarity, confidence, and control in moments when health feels overwhelming. This project showed me how thoughtful UX can turn medical confusion into reassurance and ease.

Even with years of experience, user behavior still challenged assumptions and exposed gaps unseen during design.

Medora now stands as a simple, intuitive, and trustworthy way to manage health records and consultations — bridging the gap between digital healthcare convenience and real-world patient confidence.